History Timeline

1938

Carmelo Grech founds Squaredeal. The 1st shop is opens in Tower Road Sliema. Several more stores open over the next decade.

1940s

Carmelo enters the property development sector and is instantly successful.

1950s

Carmelo continues to develop larger and larger sites. He establishes a reputation as an expert in the real estate market.

1970s

A launderette is opened.

1981

La Dolce Vita Restaurant is opened in Spinola Bay.

1988

Axis discotheque is opened.

1995

The company opens its first fashion franchise store. ‘Replay’ opens in Republic Street Valletta.

1996

More franchises are signed up such as CK, Ralph Lauren, D&G & Quiksilver.

2000s

The company signs up more affordable franchises such as Tom Tailor, Celio, Tally Weijl, La Senza.

2004

The company opens the 1st full concept franchise store in Libya.  More stores open throughout the country.

2014/15

New agreements are signed for 3 new franchises. They are for SIX, I AM & also Flormar.

2018

New Celio standalone store opens in Sliema!

2020

New app business launched!

2022

2 New Tom Tailor stores opened !

2024

Celio opened its flagship store at the Shoreline Mall, Malta's most advanced and best retail destination.